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Yes Virginia, Mail (Still) has Merits

Whenever a new advertising or marketing communications vehicle emerges, we hear the same old song … "TV's here. Radio is dead." "The Internet's here. TV is dead." "Email's here. Direct mail is dead." If we've learned anything, it's that people have quite a large capacity for consuming a variety of different messages across a variety of different me...
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If Marketing isn’t “Direct,” Why Bother?

There's more to direct than … well ... direct. At B Direct, we're proud of our direct marketing heritage. But, too often people assume we're a direct mail agency. We are. But, there's more to us than direct mail.  Just like there's more to direct marketing. Direct marketing is media agnostic. Any advertising medium can be direct if it follows ...
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