In Hollywood, actors are warned never to share their screentime with children or animals. Small or cute (or small and cute) will steal the show every time.
How fortunate then for marketers like the folks at chewy.com. Their products not only can but should be promoted using the cutest pets they can find. Like the two adorable pups on their recent self-mailer.
The three-panel, barrel-fold arrived in the mail and immediately stood out, thanks to its bright colors, animated typography, and — yes — the baby bulldog. You can't miss who the card is from; "chewy.com" appears prominently on both the address and art sides of the closed piece. There's also quite a lot of promotional copy; in fact, there's a little too much to absorb.
LIMITED TIME OFFER! $15 OFF your next pet food & supplies order of $49 or more*
Plus, FREE 1-2 day shipping!
There's a checkout code (included on both sides) and a teaser line near the address that encourages us to "SHOP OVER 1,000 BRANDS OF PET FOOD & SUPPLES!" All the caps and exclamation points would bother us if the type itself weren't so playful.