By now we’re all tired of the aftermath of the Covid-19 pandemic and very impatient to get back to “normal.” On top of the millions of people who have been infected with the virus and the hundreds of thousands of deaths, the economic collapse made the last year into a struggle for countless industries. Jobs were lost, businesses suffered, and some companies had to close their doors for good. None of this is new information to us, however, there are some industries that actually have been boomed during the pandemic.

Let’s take a look at one of those industries.          

The industry is actually a pretty obvious one, e-commerce. While the majority of the population were encouraged to stay at home, digital shopping numbers increased substantially. Retail wasn’t the only industry that had success with e-commerce, as food delivery apps also experienced increased numbers with people ordering takeout instead of going out to restaurants. Grocery store delivery services offered an easy solution to stay home rather than brave the — potentially contagious — crowds in store.

Throughout the past year and likely into the future, extensive digital marketing campaigns will continue to grow the e-commerce industry. These campaigns will work to appeal to both returning and new customers. It’s crucial to have a presence online during this day and age, and maintaining a relationship with customers and clients is always important, even if it’s only virtual.     

How can you take advantage of the surge in e-commerce, both now and into the future?

One important suggestion is to rely on data. Without engaging with customers in “real life,” it’s hard to form a true connection and build a relationship. Analytics are critical. Tracking customers’ browsing and buying habits can only benefit your brand in the long run. Looking at the data will show what your customer wants and now the goal is to reach your customers through your messaging.

Here are some important tips:

• Design a unique message and implement it creatively through the use of colors, fonts, graphics, and copy to keep your audience’s attention
• Make sure messages are easily (and compellingly) shareable not only on social media, but also to and from different devices.
• Be flexible so that customers can choose where, when, and how they interact with you. Remember, your office hours may have been 9 to 5, but the Internet is open 24 hours a day.
• Contact your customers where they want to be contacted — whether that be through email, social media platforms or through text messages.

After what surely felt like the longest year in history, 2021 is finally here. Sooner or later, we will all get back to some semblance of business “as usual.” But, the e-commerce consumption habits of your customers are likely to stay.

Be there for them, when, where, and how they need you.