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In the Aftermath of Ida


By now, we’ve all seen the pictures or videos documenting the damage caused by Hurricane Ida, ranging from roofs being blown off buildings in Louisiana, to flooded New York City subway stations, to tornadoes in New Jersey; the storm was devastating for thousands of citizens from the Gulf Coast to the Northeast.

Damages range from power outages, to damaged property, to lost homes and lost lives. Over a million people in Louisiana lost power, and as of today, nine days after the fact, 430,000 people are still without power. Entergy Louisiana even stated that it could be upwards of three weeks before areas hit hardest by Ida will have their power restored. We don’t yet know the number of homes lost, but we expect it to be a high number as thousands of residents were displaced by the storm. The hurricane killed at least 13 people in Louisiana and killed at least 50 more in other states as it travelled further north bringing tornadoes and historic flooding.

The effects of this storm are extremely costly, estimated “well into the tens of billions,” according to Steve Bowen, a meteorologist at reinsurer AON. But the Green New Deal was too expensive to pursue right? (Looking at you, United States Senate).

How can you help the relief efforts? How can your business help the relief efforts?

Here are some funds to consider donating to:

  • Mutual Aid Disaster Relief:
  • Second Harvest Food Bank:
  • Cajun Navy Relief:
  • Southern Solidarity:
  • United Way of Southeast Louisiana:
  • All Hands and Hearts:

A single personal donation to any one of this relief fundraisers would be helpful, but integrating it into your marketing efforts might be even more beneficial.

Take Lowe’s for instance, the company has pledged to donate $2 million through product donations and through their partnerships with nonprofit organizations such as the American Red Cross and the St. Bernard Project.

There is also a long list of companies who are pledging to match their employees’ donations to relief funds dollar-for-dollar. Some of these include: Google, American Express, Nike and Verizon.

Think about ways that your company can help. Perhaps encouraging donations by including a link at the end of all of your outbound emails, or pledging to donate through a social media campaign.

The bottom line is, it’s important to help.

AND … it’s good business. Customers — especially younger generations — want to do business with companies that share their values as seen in a study conducted by 5W Public Relations and published in their 2020 Consumer Culture Report.

So, you can do well and do good at the same time. Now, that’s a great marketing strategy!

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