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Finding the Perfect Thing (or, At Least, Something) to Say


A poet (especially one who is independently wealthy) can wait until the muse strikes or they find the perfect word. But, marketing waits for no one. Marketing people have to produce, whether they’ve been mused or not. Blogs must be written, social must be posted, ads must run.

So what do you do if you experience writer’s block?

Marketers, here we have a baker’s dozen of ways to get over it (and get on with it).

  1. Seek Inspiration – Take yourself out of your writing habitat to distance yourself from the material. Perhaps you can find something intriguing, whether that be an item, a phrase, or a feeling, to light the spark.
  2. Do Some Research – Researching can be a helpful tool to get the writing process started. When you know more about a subject or topic, you’ll have more material to work with.
  3. Eliminate Distractions – Finding the focus you need to write will be easier without having distractions surrounding you.
  4. Take It Easy – Cut yourself some slack on your first draft. In order to have the perfect words, you need … words. You can always go back later on to edit and revise.
  5. Make a Word Map – Think about this as an outline, or a starting phase. Coming up with individual words or ideas that you want to have in your content can be a helpful planning tool.
  6. Take a Shower – You know how sometimes you make life decisions or have brilliant ideas in the shower? Maybe you can use this to your advantage and find what you’re looking for!
  7. Reread Something You Already Wrote – Remind yourself that you’ve gotten through writer’s block before, and you can do it again. Reading your own voice might initiate new thoughts and words for you to write out.
  8. Changing Your Scenery – A change in your physical location might be enough to be able to push through the block. If not, you could also try…
  9. Changing Your Writing Tool – Maybe writing on a keyboard isn’t working for you today, but you could be able to get words out by writing on with a pen and paper. Worth a try.
  10. Talk To Someone – Talking through your writing block and what you’re trying to get out could open up the door to actually writing. It’s helpful to bounce ideas off a friend, coworker or family member. They might be able to help guide you back to the document.
  11. Write About Something Else – This is a good way to get yourself started and find that writing rhythm, which may make it easier to write the actual piece you need.
  12. Take a Break from Writing – Try allowing yourself to take a break and step away from your computer. Maybe a brisk walk around the block will help wake you up and get the creative juices flowing! But…
  13. Don’t Avoid Writing – For some, the process of writing out sentences on a keyboard can help get the ball rolling. You can always go back later to edit your piece and delete the parts where you were finding your rhythm.

The takeaway here: great writing has to start somewhere, so just start. And remember, it doesn’t have to be perfect the first try. That’s what revisions are for.

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