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Be Your Audience (Eat the Bison)


How well do you know your customer?

In practically all of our blog posts, we always encourage doing research to analyze your audience to get to know them better. Something we don’t discuss as often however, is putting yourself into your audience’s shoes.

Take actors for example; those who play famous parts in movies, TV shows, and theatre productions don’t stop at studying their roles. There are quite a few actors, such as Meryl Streep, Robert De Niro, and Leonardo DiCaprio, who actually become their character.

And by this we’re referring to “method acting.” Method acting actors fully embrace their character, both on and off camera. Some actors put themselves through the ringer to live as their character. For example, Jamie Foxx, was playing Ray Charles, a blind musician, in Ray, when he glued his eyes shut for up to 14 hours a day. This was so that he could better understand being blind and therefore be able to convey it more accurately.

Leonardo DiCaprio finally won his first Academy Award for his role in The Revenant, where he broke his own vegetarian diet to eat raw bison, sleep in animal carcasses and expose himself to frigid temperatures. (Um, yuck!)

So what does this type of acting have to do with marketing you ask? Well, it could be worthwhile for marketers to try some of the techniques seen with method acting when interacting with their customers and clients.

Understanding your customers and what they are looking for is extremely important. In a previous blog post, Ghostwriting for Robots, we discussed that customers would rather speak with a real person than with a robot. Keep this in mind when you’re trying to reach your customers. Creating and maintaining a persona that is empathetic, helpful, and personable is the goal here.

Consider looking for the answers to deep questions such as “what keeps my customers up at night?” and “how do I earn their trust?”

Marketers are used to talking, telling the audience about the product and its benefits. However, in order to truly know your audience, you have to listen too. The techniques of method acting encourages listening to connect to your casted character – or in our case: preferred target audience. The way you interact with your audience affects how they feel about your brand. By appealing to their emotions, needs, wants, and desires, you can positively affect that outlook.

The takeaway point from here, is to Think, shop, consider, buy like your customer. Discover what your customer wants, and then find a way to deliver them what they want in the way they want to receive it.

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