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An Infographic's Worth a Thousand Words


We have a strategic partner who has launched a very smart new way for colleges and universities to target and nurture prospective students. It's one of those ideas that make you smack your forehead and say "Of course. Why didn't I think of that?" But, there was a problem, school admissions departments have been using the same old student data and same old marketing tactics for years.

And, the new solution is ... well ... new.

So, we created an infographic that explains — in words and pictures — why our partner's solution is better.

The old adage "A picture's worth a thousand words" rings particularly true in today's fast-paced, cyber-based world. An infographic, essentially a collection of imagery, charts, icons, and minimal text that gives an easy-to-understand overview of a topic, is one of the best ways to communicate complicated products, services or ideas. Here's why.

People are being inundated with more information than ever before ...

• The average person is exposed to 34 gigabytes of information — outside of work — every day.
• That's five times more information than we received in the mid-80s.
• The average person only reads 28% of the words they encounter online.

Infographics are FAST ...

• Human beings can recognize and analyze visual information in about 1/10th of a second. (Whoa.)

Infographics are scientific ...

• Nearly 50% of the human brain is wired to digest visual information.
70% of all our sensory receptors are found in our eyes.

Infographics are fun ...

• Visuals increase someone's willingness to read by 80%.
Infographics are shared three times more than any other content.

And infographics work ...

• Adding visuals increase Facebook engagement by 37%.
• After three days, people can recall 65% of the visual content they've seen.
• People who follow directions with visuals are 323% more successful than people who follow directions with words only. (Hmmmm. Not sure if they included Ikea directions in this research or not.)
• Presentations that include visuals are 34% more persuasive than those that don't.
• When it comes to recall, people remember 10% of what they hear, 20% of what they read, but 80% of what they see in picture form.
• More than 40% of marketers agree that original graphic content works best.

If you have a complex message or just want to make sure your message gets noticed, remembered and shared, an infographic is a great way to effectively communicate.

To see more B Direct visuals, visit: .

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