We’ve all had to make adjustments in our lives due to the COVID-19 pandemic.
Businesses and companies were forced to adapt as well and — unfortunately — for many, the adapting process resulted in either a sink or float outcome. Countless small companies, such as local restaurants and “Mom-and-Pop” stores had no choice but to close their doors permanently.
It’s devasting that so many businesses have struggled during this time, but there are some companies that have risen above the challenges and, through their resilience, adaptability, and agility, have redesigned a new kind of success.
Something some of these brands have in common is that they began expanding upon, or creating, a direct-to-customer (DTC) channel for distributing their product.
Obviously, there digital shopping is nothing new. In fact, it’s steadily grown over the past decade and a half. Online sales booming were booming well before 2020. However, the pandemic escalated it even more when in-person shopping experiences became limited to essential stores such as supermarkets and pharmacies. Wholesale brands that were able to make a smooth transition to DTC channels were better prepared to stay afloat.